Tetherow’s Holiday Bazaar Will Be a Bigger Affair This Year

Dozens of local vendors will make the bazaar one-stop Christmas shopping

By Yoko Minoura

 

Tetherow Member Vida Barham said she looks forward to December all year long.

As a mother, she said she enjoys seeing her children’s excitement and anticipation for Christmas. And as a senior consultant for Beautycounter, she looks forward to Tetherow’s annual holiday bazaar, where she will be among roughly 20 vendors – many of them members – on hand to help guests pick out the perfect gift.

“It kicks (thebazaar holidays) off, and then you just get excited for everything that’s coming,” Barham said. “I think it’s a highlight up here.”

Set for December 15th, the holiday bazaar will take place in the new Event Pavilion at Tetherow and will be bigger this year. Now in its fourth year, the event showcases business that have brick-and-mortar locations, such as Hot Box Betty and Paper Jazz, and companies that depend on direct marketing, such as Beautycounter, which specializes in safer cosmetics, and Rodan + Fields, a high-end skin care line.

In past years, the vendors have offered wares including candles, artisan soap, quilts, jewelry, apparel and even distilled spirits.

Barham, with Beautycounter, said that while she will have some products such as sugar scrubs, body butter and lip gloss for sale at the Tetherow bazaar, her overall goal is starting a dialogue with customers about what they are using on their skin, particularly in the way of cosmetics.

“What I’ve found is it’s a great introduction for me,” Barham said, explaining that she generally uses the event to break the ice and will follow up with interested customers afterward.

“Through the bazaar, I meet people and I can tailor (a set) of testers they can try at home,” she said.

But it’s not all business at the event; Barham said the bazaar allows local business owners to socialize and support each other, and encourages Tetherow members to meet and mingle.

“It’s a great way to meet people, whether shopping and having a glass of wine, or being a vendor and meeting other vendors,” she said.

Member Colleen Woods, an independent consultant who will be representing Rodan + Fields at the bazaar, had a similar sentiment.

“It’s a social opportunity for everybody,” she said. “Had I not been presenting, I would have called a bunch of friends and said, ‘Let’s go shopping,’ or ‘Let’s have dinner and go shopping, make a night of it.’”

Woods said Rodan + Fields’ main products are its skin care regimens, each targeted to address issues such as sun damage, acne or wrinkles and fine lines. At the bazaar, however, she will offer some of their stand-alone items, such as sunless tanner, eye cream and lotion, in addition to information on the regimens, which are mailed directly to customers’ homes.

She said that while she does much of her business one-on-one or in small, informal gatherings, she enjoys the bazaar environment.

“It’s a great opportunity to get the word out to a lot of people in a condensed period of time,” she said, “and it’s fun, it’s a lot of fun.”

Woods said that, from a vendor’s perspective, the event is easy to participate in, well-organized and well-run. And from a shopper’s viewpoint, she said, it’s a great place to find gifts.

“I thought the mix of product categories that were represented made it well worth it,” she said of past bazaars. “There was something for everybody.”

As a matter of fact, Woods said she would like to see Tetherow host a bazaar twice a year – once in December, and once in the spring or summer, perhaps in conjunction with a golf event.

“I would look forward to it even if I didn’t have my own business,” she said.